On the afternoon of February 26, local time, the "Beautiful Anhui Engages with the World" Anhui Culture and Tourism Promotion Seminar was successfully held in Derbyshire, United Kingdom. The event was attended by local travel agencies, tourism media, and representatives from business associations in the UK. 

In recent years, Anhui has continuously improved its tourism infrastructure and optimized services for inbound tourism, offering overseas visitors a more convenient and comfortable travel experience. Attendees at the seminar expressed great interest in the presentations by officials from Anhui Province and Hefei City's culture and tourism departments, showing eagerness to visit Anhui in person. They were captivated by the province's breathtaking natural landscapes, rich cultural heritage, and rapidly evolving development. During the event, key tourism enterprises from Anhui Province established a partnership with MIC, a local UK tourism company.

The nationally recognized intangible cultural heritage, Hua Tuo's Five-Animal Exercises, showcased the wisdom and charm of traditional Chinese health-preservation culture. Meanwhile, the melodious and enchanting tunes of Huangmei Opera, known as "China's most beautiful rural music," earned continuous applause from the audience. Louis, a British theater enthusiast, shared, "Although I don't understand the language, the emotions conveyed through the music and performance deeply moved me."

At the concurrently held "Beautiful Anhui" photo exhibition, visitors frequently paused to admire the displays and expressed their admiration. Lisa, a British travel agent, remarked, "These photos have filled me with a longing to visit Anhui. I hope to have the opportunity to experience its stunning landscapes and rich culture in person."

The "Beautiful Anhui Engages with the World" Anhui Culture and Tourism Promotion Seminar in the UK has further strengthened the friendly relations between Anhui Province and Derbyshire, enhancing cultural and tourism exchanges and cooperation between the two regions. It has also elevated the international influence and reputation of the "Splendid Anhui Welcoming the World" brand.